In this episode the Fly-Fishing Insider Podcast speaks with Forest Rogers CEO and owner of Rock Treads Company. Rock Treads are the famed traction system for wading boots. Forest discuses the importance of doing R&D before launching a product. He also mentions many personal struggles his partner encountered and even thought of closing down the business.
Forest talks about how important it is to find your niche and how to quickly identify your demographic as Rock Treads has always done which one of the reasons leading to their success.
Forest offers straight up advice for any new comer wanting to start Creating their brand and business with in the fly-fishing industry business. To learn more about Rock Treads journey and story Subscribe To learn more about Rock Treads journey and story Subscribe or download this episode at www.flyfishinginsiderpodcast.com or follow us @flyfishinginsiderpodcast
Top Three Take Aways from this Episode
1. Product testing is extremely important and especially if just starting out.
2. Perseverance is so important despite what cards life hands you.
3. Know your product, know your niche, know your Customer, know what works.
Other notes
Product Deals: Use code ffprt19 for all podcast listeners to receive 20% off on rock treads products, Expires: DEC 31, 2019
Reach them at: http://rocktreads.com
Social Accounts: @rocktreads
Subscribe to the show at www.flyfishinginsiderpodcast.com
Follow us @flyfishinginsiderpodcast
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EP 23, Louis Cahall the Guy behind Gink and Gasoline and the crazy crazy world he created
In this episode of the Fly-Fishing Insider Podcast we speak with Louis Cahill the guy behind the Gink and Gasoline website and so much more in this lightly edited episode at louis request to be transparent and super authentic.
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EP 07 Chris Hanson
In this episode the Fly-Fishing Insider Podcast speaks with Chris Hanson. Chris is the owner of 3g engagement.
3G engagement is responsible for the creation and brand development and strategy of many notable fly-fishing brands, with in the industry.3G engagement helps brands get market share and advertising placement. Chris shares what it takes to be a pro staffer in his opinion and his views on social media in the fly fishing industry. -
GDF 08 Kyle Shea PT1
Kyle talks about what guest can expect while on a guided fishing trip with the crew at each lodge. He mentions to us of all the great places that each lodge guides from in Alaska. Kyle tells us the about the main reason why Alaska is such a great fishery. To learn more about the Mission lodge, Kulik lodge, Brooks Lodge and Grosvenor lodge as well as about Kyle Shea.
